Houston Road to the Cloud with Markus Egger!

When: Monday, December 15, 2014 - 1:00 - 6:30 PM
Where: JW Marriott Houston, 5150 Westheimer Road, Houston, TX 77056

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            1:00 – 2:00
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            <b>Applications to Apps: The Shifting Software Market</b>
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            The rapid co-evolution of hardware and software in a mobile-first, cloud-first world is changing the way ISVs do business: from concept to delivery to sales and monetization. Thriving in this evolving environment means looking at customers and the industry in a new way. In this session we’ll look at market trends and the ways many ISVs are evolving the way software is developed, marketed and sold.  
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            2:00 – 2:15
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            <b>BREAK</b>
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            2:15 – 3:15
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            <b>Cloud Computing Models: Private, Public and Hybrid</b>
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            Analysts project that SaaS applications will significantly outpace traditional software product delivery in the near future. As ISVs facing this ever-changing cloud landscape, you need to make critical decisions about your application lifecycle and hosting models. Evaluate some of those considerations, and learn how the platform you choose can support the model you determine.  
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            3:15 – 3:30
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            3:30 – 4:30
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            <b>Cloud Business and Cost Models</b>
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            Cloud computing is less a technological revolution than it is a business revolution. In this session we'll look at trends that are driving cloud computing and the opportunities these bring to ISV organizations to compete in the marketplace. We’ll see how cloud computing can change an ISV's business model in potentially radical new ways and discuss concrete ways your business can grow in the modern world of software. 
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            4:30 – 4:45
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            <b>BREAK</b>
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            4:45 – 5:15
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            <b>ISV Success Stories </b>
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            5:15 – 6:30
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            <b>Networking Reception</b>
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You should attend this event if you are interested in learning how to capture the strategic opportunity that the new cloud market presents. This opportunity brings not just technical changes, but fundamental shifts to your company’s business model, and a platform decision is a key component of that shift.

This event is focused on business strategy, and is not a technical learning event.

Questions? Please e-mail info@codemag.com or call 832-717-4445 x013.